(Presented at Atlanta, GA -- April 2009) Microsoft provides excellent tutorials and information about data mining through the fictional Adventure Works demos. However, what happens when you stray off that neat-and-tidy path? Data miners should be concerned about data preparation, proper algorithm selection, and correct interpretation. This interactive experience will consist of succinct audience participation demos to introduce some practical issues in real-world data mining.

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(Presented at Redmond, WA -- October 3, 2009) Microsoft provides excellent tutorials and information about data mining through the fictional Adventure Works demos. However, what happens when you stray off that neat-and-tidy path? Data miners should be concerned about data preparation, proper algorithm selection, and correct interpretation. This interactive experience will consist of succinct audience participation demos to introduce some practical issues in real-world data mining.

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This presentation focus on the concepts behind data mining.  The emphasis is on the conceptual value of data mining and relationship to the real world.  The presentation includes four interactive demos (for eight audience volunteers) to illustrate specific data mining concepts.

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